Baby Boomers born between the mid-1940s through the mid-1950s have changed every life stage they’ve occupied, beginning with prepared baby food as infants and then their dominance of mainstream culture when they were young adults. In middle age, Boomres inspired the term “yuppie” and propelled growth in housing, stock markets, integrated medicine, adventure travel, fitness and automobiles.
Boomers are now changing what it means to be over 50. They're changing marketing and advertising. They are redefining such enterprises as housing, healthcare, media, education, financial services and tourism. Boomers are setting new benchmarks for late-life accomplishments and social and political impact. They're bringing a badly needed positive perspective to aging and most assuredly will challenge a century of ageism in marketing, advertising and media.
In his fast-paced multimedia workshops and keynote speeches — featuring an entertaining blend of classic rock music, marketing case studies, consumer research, and advertising videos — author Brent Green reveals the demographic, sociological and cultural forces that are shaping a future fraught with business risks and opportunities. Unprecedented business success awaits executives and professionals who crack the Baby Boomer marketing code, and Brent gives his audiences a profound emotional understanding of why and how.
Presentation participants discover the newest research insights about the changing values of Baby Boomers; learn about generational marketing and advertising; review Boomer demography, sociology and psychology; and explore a burgeoning new market segment called Lifestyles of Health & Sustainability.
Brent Green
During an advertising and marketing career spanning 25 years, author Brent Green has directed advertising and public relations for The Broadmoor Hotel, McDonald’s, Business Radio Network, the World Cycling Championships and Total Petroleum.
Since 1986, he has owned Brent Green & Associates, Inc., a full-service marketing communications-consulting company based in Denver, Colorado, serving a diverse range of clients such as Orange Glo International (OxiClean brands), Rodale (Men’s Health & Best Life magazines), Weider Publications (Men’s Fitness magazine), Blue Cross Blue Shield, Occupational Medicine Centers of Colorado, Hewlett-Packard, and the United States Olympic Committee.
Brent has published three editions of Marketing to Leading-edge Baby Boomers: Perceptions, Principles, Practices, Predictions. This sweeping exploration reveals seminal strategies for marketing to an economically powerful generational cohort. Brent has spoken widely at national conferences and symposia on the mature market segment and the coming unprecedented reorientation of business to an aging population. His speeches, presentations and keynote addressess have won plaudits from audiences across the U.S. and in Europe.
An honors graduate of the University of Kansas with a BA in psychology and communications, he completed Master’s studies in counseling psychology. He spent the first five years of his career working as a counseling psychologist for mental healthcare institutions.
EMAIL: Brent Green