“Brent’s presentation was among the best in the history of our six-year Chamber University program which has served more than 3,500 business and association executives. His knowledge of the subject was exceptional and his delivery was superb. We were pleasantly surprised that he drew an audience of 200-plus, our largest crowd ever. Attendees ranked the program a 4.6 on a 5.0 scale making this one of our most popular and well-received programs of all time. If you want to know more about the Boomer phenomenon and how it is impacting your marketplace, you won’t go wrong with Brent. He will meticulously and diligently customize his excellent presentation to suit your individual and local needs.”

— Vicki Vega, Vice President, Greater Sarasota Chamber of Commerce

Baby Boomers have changed every life stage they’ve occupied, beginning with prepared baby food as infants and then their dominance of mainstream culture when they were young adults. In middle age, they inspired the term “yuppie” and propelled growth in housing, stock markets, adventure travel, fitness and automobiles.

With $2.6 trillion in annual spending power, plus $750 billion in discretionary dollars, and representing 26% of the US population, Boomers are set to change what it means to be over 50. 

They’ll redefine such enterprises as housing, healthcare, media, education, financial services and tourism. They’ll set new benchmarks for late-life accomplishments and social and political impact. They’ll bring a badly needed positive perspective to aging and most assuredly will challenge a century of ageism in marketing and media.

In his fast-paced multimedia presentations, author Brent Green reveals the demographic, sociological, psychological, and cultural forces that are shaping a future fraught with business risks and opportunities. 

Unprecedented economic success awaits those who crack the Boomer marketing code, and Brent gives his audiences a profound emotional understanding of why and how. 

HIGHLIGHTS OF BRENT'S PRESENTATIONS

Through Brent Green’s distinctive speaking style and multimedia presentations, advertisers and business executives will discover: 

1. What the aging population means to today’s marketer
2. Major historical and cultural factors making Baby Boomers a distinctive generation that can be reached through target marketing
3. “Age – period – cohort” model: the three social, cultural and psychological influences on Boomers’ values and motivations today
4. Why and how generational marketing is gaining momentum, including new Boomer market segmentation research
5. Marketing case studies from major consumer brands such as Sony Electronics, Pfizer Pharmaceuticals, Fidelity Investments, and GE healthymagination, demonstrating how targeting Boomers can be successful in advertising and direct-response marketing
6. Why and how print advertising is of critical importance in the marketing mix when targeting Boomers, including case studies of US advertisers that have been successful at reaching Boomers through print media
7. A futurist’s perspective: the five new Boomer mega-trends that are challenging and changing marketing strategies in major industries targeting this generational cohort

LEARNING HALLMARKS

From these presentations, marketing professionals and business executives learn:

1. Why Baby Boomers are changing segmentation and message strategies for many farsighted businesses, once again transforming mainstream marketing practices
2. How marketers are using generational marketing to achieve more relevant brand identity and competitive advantages
3. What makes Boomers different from and similar to middle-aged adults of preceding generations and how this knowledge can be applied to business planning
4. Which business sectors are best positioned to capitalize on an aging Boomer population, how, and why   

EMAIL: Brent Green